In 2018, the US Soccer Team didn’t make it to the World Cup leaving millions of fans without a team to root for. Wells Fargo, a sponsor of the Mexican National Soccer Team, offered a tightly integrated campaign that catered to Americans and Mexican-Americans equally. My team delivered the insights and crafted the work for Spanish and English-speaking Hispanic audiences. We authentically reflected our target and proved that Wells Fargo truly understands and supports them with financial tools. Winner of 3 sports Clios.