In 2023 we had more than 110,000 opiate overdose deaths in America. All preventable.

For the Holidays, when spirits can be very high, or low, we introduced the only ad agency gift that gives anyone the power to save a life and break stigmas about the overdose epidemic.

Adage, Adweek, and PR Week took notice, including Adage naming this initiative among the year’s top 5 Holiday activations.

 
 
 

Clients, employees, people in our community, and publications received The Gift, an ornament containing one Narcan to keep and one to give away. A QR code linked them to acento.com/TheGiftofLife, a landing page with ways to help, learn and spread the message.