The Afro-American, Latino, Asian, Different-Abled, and Transgender communities may be very different from each other, but we have one life experience in common. For us, achieving success in this society is an uphill, often rigged, battle. That’s why we created Empowerful, a platform that helped Wells Fargo focus their efforts on supporting these underserved communities under one empowering initiative. Audiences responded conclusively, with engagement rates that were 7.8x higher, while positive comments in social media were 35% higher than the category benchmark.