The California Tobacco Prevention Program, now rebranded as UNDO, understands diversity and places multiculturality at the center of all its work. These are a few samples of original and adapted campaigns for the Hispanic segment.

 
 
 

BIG TOBACCO’S FANTASYLAND

Now Big T wants to rebrand itself as a smokeless, harmless industry. But it’s all a lethal fantasy of addiction and disease.

 
 
 
 
 
 
 
 
 

THE BIG LITTLE LIE

Big Tobacco is a top world polluter, but that doesn’t stop them from making cigarette filters and vapes with plastic. A liar’s fairytale, told in dark rhymes.

 
 
 
 
 
 
 
 
 
 
 
 
 

FLAVORS

Flavored nicotine is the core issue of the vaping public health crisis. Thanks in part to this work now all flavored tobacco has been banned in California, saving lives from addiction and diseases.